Privacy policy

1. INTRODUCTION

White Academy ("White Academy", "we", "our", or "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, process, store, disclose, and protect your information when you access our website, purchase digital products, subscribe to our services, or otherwise interact with us.

This Privacy Policy has been prepared in accordance with:

  • UK General Data Protection Regulation (UK GDPR)

  • Data Protection Act 2018

  • General Data Protection Regulation (EU GDPR)

  • Consumer Rights Act 2015

  • Privacy and Electronic Communications Regulations (PECR)

  • Applicable international privacy laws

By using our website, purchasing our products, or interacting with our services, you agree to the collection and use of information as described in this Privacy Policy.

2. BUSINESS INFORMATION

Business Name:
WHITE ACADEMY

Operated By:
VELORA MARKETING LTD

Company Number:
17258920

Registered Office:
Office 1241,
85 Dunstall Hill,
Wolverhampton,
WV6 0SR,
United Kingdom

Contact Email:
contact@adminvelora.com

Telephone:
+44 7418 639327

3. INFORMATION WE COLLECT

We may collect and process the following categories of personal information.

3.1 Identity Information

Including:

  • Full name

  • Billing name

  • Username

  • Customer account information

3.2 Contact Information

Including:

  • Email address

  • Telephone number

  • Postal address

  • Country of residence

3.3 Financial Information

Payment information is processed securely by our payment providers.

We do not store:

  • Full card numbers

  • Security codes (CVV)

  • Complete banking credentials

Payments may be processed by:

  • Stripe

  • PayPal

  • Shopify Payments

  • Other secure payment processors

3.4 Technical Information

Including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Screen resolution

  • Language preferences

  • Referral URLs

3.5 Usage Data

Including:

  • Pages visited

  • Time spent on pages

  • Click activity

  • Product views

  • Download activity

  • Purchase history

3.6 Marketing Data

Including:

  • Newsletter preferences

  • Promotional preferences

  • Advertising engagement data

4. HOW WE COLLECT INFORMATION

We may collect information through:

Direct Interactions

When you:

  • Purchase products

  • Contact customer support

  • Create an account

  • Subscribe to newsletters

  • Participate in surveys

Automated Technologies

Through:

  • Cookies

  • Pixels

  • Analytics software

  • Session tracking tools

Third-Party Sources

Including:

  • Shopify

  • Stripe

  • PayPal

  • Google Analytics

  • Meta Platforms

  • Marketing partners

5. PURPOSES OF PROCESSING

We process personal data for the following purposes:

Contract Performance

To:

  • Process orders

  • Deliver digital products

  • Provide customer support

  • Verify transactions

Legal Compliance

To:

  • Prevent fraud

  • Meet tax obligations

  • Comply with legal requests

Legitimate Interests

To:

  • Improve our website

  • Analyze customer behavior

  • Develop products

  • Prevent abuse

Consent

Where required, we process information based on your explicit consent.

6. DIGITAL PRODUCT DELIVERY

White Academy sells digital educational products.

Following successful payment, customers may receive:

  • Download links

  • Member access

  • Digital files

  • Educational resources

Access information may be delivered electronically.

No physical products are shipped.

7. COOKIES POLICY

Our website uses cookies and similar technologies.

Cookies help us:

  • Maintain website functionality

  • Remember preferences

  • Improve performance

  • Measure advertising effectiveness

Types of cookies may include:

Essential Cookies

Required for website functionality.

Analytics Cookies

Used to understand user behavior.

Marketing Cookies

Used to deliver relevant advertising.

You may disable cookies through your browser settings.

However, certain features may not function correctly.

8. GOOGLE ANALYTICS

We may use Google Analytics to understand website performance.

Google Analytics may collect:

  • Device information

  • Usage data

  • Geographic information

  • Traffic sources

You may opt out through Google's tools.

9. META PIXEL AND ADVERTISING

We may use Meta Pixel and similar technologies.

These tools help us:

  • Measure advertising performance

  • Create custom audiences

  • Improve marketing campaigns

Information may be shared with Meta Platforms in accordance with their privacy policies.

10. DATA RETENTION

We retain information only as long as necessary.

Typical retention periods include:

Customer Records:
Up to 7 years

Accounting Records:
Up to 7 years

Marketing Records:
Until consent is withdrawn

Technical Logs:
Up to 24 months

Legal obligations may require longer retention.

11. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to countries outside your country of residence.

Where required, appropriate safeguards are implemented including:

  • Standard Contractual Clauses

  • Adequacy Decisions

  • Approved Security Measures

12. DATA SECURITY

We implement reasonable technical and organizational measures including:

  • SSL encryption

  • Secure payment gateways

  • Access controls

  • Monitoring systems

  • Fraud prevention tools

However, no internet transmission can be guaranteed 100% secure.

13. CUSTOMER RIGHTS

Depending on your jurisdiction, you may have the right to:

Access

Request a copy of your personal data.

Rectification

Correct inaccurate information.

Erasure

Request deletion of information.

Restriction

Limit processing activities.

Portability

Receive your information in a portable format.

Objection

Object to certain forms of processing.

Withdraw Consent

Withdraw previously granted consent.

14. CHILDREN'S PRIVACY

Our services are not intended for individuals under the age of 18.

We do not knowingly collect information from minors.

If such information is identified, it will be deleted.

15. INTELLECTUAL PROPERTY

Any content submitted through our website remains subject to applicable intellectual property laws.

Unauthorized copying, reproduction, redistribution, resale, sharing, or commercial exploitation of White Academy materials may result in legal action.

16. THIRD-PARTY LINKS

Our website may contain links to third-party websites.

We are not responsible for:

  • Their content

  • Their privacy practices

  • Their policies

Users should review third-party policies independently.

17. DATA BREACH PROCEDURES

In the event of a data breach that may affect personal information, we will take reasonable steps to:

  • Investigate the incident

  • Mitigate risks

  • Notify affected individuals when legally required

  • Cooperate with regulatory authorities

18. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time.

Changes become effective immediately upon publication.

Users are encouraged to review this policy periodically.

19. CONTACT INFORMATION

For privacy-related inquiries:

WHITE ACADEMY

Operated by:
VELORA MARKETING LTD

Office 1241,
85 Dunstall Hill,
Wolverhampton,
WV6 0SR,
United Kingdom

Email:
contact@adminvelora.com

Telephone:
+44 7418 639327